PMG

Not-for-Profit Consultation Sponsorship

Application Guidelines

PMG is committed to supporting sustainable, high-impact non-profits and registered charities through our pro-bono consulting services. Our sponsorship program focuses on organizations that align with our core areas of interest: Arts and Culture, Professional Development and Upskilling, New Canadians, and Business Education. While there are many worthy causes, we focus our support where we can make the greatest positive impact.

We partner with charitable organizations that share our vision of making a meaningful difference in the communities we serve. We look for partners who have sustainable funding sources and demonstrate responsible use of their donors’ funds. Our evaluation process ensures that our contributions are used effectively to create social impact.

Pro-Bono Eligibility

Which Causes Qualify

  • Registered charitable organizations.
  • Projects or programs in communities where PMG operates.
  • Charities that provide direct community benefits.
  • Programs with measurable social outcomes.
  • Community foundations (unless for programmatic support).
  • Trade associations or advocacy groups.

Which Causes Do Not Qualify

  • Individuals, Sports teams, Athletic Events, or Conferences.
  • Political organizations or Lobbyists.
  • Private or corporate foundations (unless providing direct services or operating programs themselves).
  • Private (fee-based) elementary or secondary schools.
  • Federated appeal member agencies (directly or indirectly supported through federated appeals such as United Way).
  • Organizations with values, purposes, policies, or practices that conflict with PMG values.
  • Religious or sectarian programs or those programs operated by religious or sectarian institutions.
  • Endowment or memorial campaigns.

Financial & Operational Position

Programs are eligible if they demonstrate:

  • Strong financial management (or a strong immediate financial position).
  • A budget/recovery plan for financial stability if in deficit.
  • Multiple donors (no more than 60% of operating expenses from a single source).
  • Audited financial statements.
  • Management by an independent Board of Directors.

Evaluation Criteria

PMG evaluates applications based on:

  • The organization’s ability to provide direct-impact programming.
  • Alignment with our focus areas.
  • Unique services to underserved communities.
  • Clear evaluation processes with planned outcomes.
  • Programs/projects that facilitate skill or knowledge transfer.
  • Willingness to collaborate with other charities for greater sustainability and shared knowledge.

Application Process

Application Overview

The Not-for-Profit Consultation Sponsorship application collects essential information about your organization, its financial situation, specific consulting needs, and potential for providing marketing exposure. This thorough application process ensures our pro bono consulting hours are dedicated to organizations that can maximize the impact of our services and align with our focus areas.

Application Submission Timeline

Applications for the Not-for-Profit Consultation Sponsorship Program are accepted on an ongoing basis throughout the year. Each year, applications will be reviewed throughout August in the order they were received.

Review Process

Applications for the Not-for-Profit Consultation Sponsorship Program will be reviewed by the Sponsorship Committee. This committee is comprised of PMG personnel and is rotated annually to ensure fairness and impartiality in the selection process.

By completing and submitting this application form, your organization will be considered for our pro-bono consulting services. Selected organizations will benefit from our expertise in strategic planning, marketing, operational efficiency, and more, empowering them to overcome challenges and achieve their goals.

Inquiries and Support

Any questions concerning the application process or the PMG consultation sponsorship program itself should be directed to community@portersmg.com.

Sponsorship Application

Please complete all required fields.

Organization Information

This section gathers essential details about your organization.

If your organization operates in multiple countries, choose the one that matches the registration number provided below.

Please provide your organization's mission statement.

Identify which of our focus areas your organization aligns with. You may select multiple options.

Submit a list of your current board members, including their titles and occupations.

Provide a link to your organization's most recent approved bylaws.

Social Media

Provide links to your organization's social media profiles.

Contact / Project Lead

This section identifies the primary point of contact for the application.

Financial Standing

Enter your organization's annual operating budget as a numerical value.

Provide a brief description of your organization's current financial standing.

List all major sponsors, grants, and sources of revenue generation.

Provide a link to your most recent statements. Must be from previous fiscal year and audited by an independent professional.

Project/Consulting Needs

Proposals detailing a list of disparate or unrelated issues will not be considered.

If no cost, enter "0".

PMG support can begin starting in September of each year.

Sponsored consultations are available for a maximum of one year.

Marketing Information and Exposure

Application Checklist and Supporting Documentation

Please attach any additional documents that support your application, such as project proposals, letters of support, etc. This section must include a letter from the chief executive of either your board of directors or your organization's CEO, Executive Director, Managing Director, or the functional director if a project is specifically limited to a business function (e.g., operational projects require a letter from the COO, VP of Operations, or Director of Operations). The letter should include the following information:

  1. An expression of commitment to innovation, pushing boundaries, and driving meaningful change towards solving the problems described in Section 4: Project and Consulting Needs;
  2. A recognition of the importance of business excellence and a statement that, despite nonprofit or charity status, all organizations are businesses; and
  3. A description of alignment with, or desire to be aligned with, the values and philosophies that have allowed PMG to be successful, including being people-first, agile, iterative, excellent, and data-driven. More information on our values can be found at portersmg.com/about.

All supporting documentation, additional information, and the letter from your chief executive should be stored within the same folder and uploaded to a file-sharing service, such as Google Drive, OneDrive, Dropbox, or iCloud. This folder must be accessible without requiring sign-in or account creation.

By checking this box, you affirm that the information provided is true and accurate to the best of your knowledge.

By checking this box, you affirm that you have read and agree to the rules and requirements outlined on this page.

Please type your full legal name.