Branding & Marketing Consulting

Crafting Compelling Brands

We believe that strong brands are built on a foundation of authentic connections and compelling narratives. We focus on creating integrated marketing strategies that resonate with target audiences and drive business growth.

How We Help

Brand Building

The process of creating and strengthening a unique identity and reputation for your business, ensuring consistent and memorable messaging to target audiences.

Brand Loyalty and Advocacy

Fostering strong relationships with customers to encourage repeat business and advocacy, turning them into passionate promoters of your brand.

Consumer & Shopper Insights

Understanding customer behaviours, preferences, and motivations to inform strategy and create impactful experiences that drive engagement and sales.

Content Creation and Management

Developing and managing engaging, high-quality content that aligns with brand goals and resonates with target audiences.

Content Marketing & Storytelling

Tell your brand’s story with compelling content strategies that connect with audiences and build lasting relationships.

Customer Acquisition Strategies

Designing and implementing plans to attract new customers and expand market share through targeted campaigns and initiatives.

Digital Marketing

Leveraging online platforms such as social media, email, and search engines to reach and engage target audiences, drive traffic, and generate leads.

Insights & Analytics

Gathering, interpreting, and applying data to guide decision-making, optimize campaigns, and uncover opportunities for business growth.

Market Positioning and Go-to-Market Strategy

Defining a brand’s unique value in the marketplace and designing effective strategies for product or service launches.

Marketing Analytics

Using data to evaluate the effectiveness of marketing efforts, identify trends, and make informed decisions to optimize performance.

Marketing Return on Investment

Measuring the financial impact of marketing activities by comparing the revenue generated to the resources invested.

Organization & Capabilities

Building internal structures and skills to execute marketing, sales, and branding strategies effectively and adapt to market changes.

Pricing and Enablement

Establishing competitive pricing strategies and equipping teams with the tools and knowledge to maximize revenue and profitability.

Our Approach

Our approach is a unique blend of deep marketing expertise and creative innovation. We draw insights from a vast array of successful brands across industries, identifying best practices and emerging trends that can be applied to your specific business.

Uncover brand truths: We conduct in-depth research to understand your brand's unique strengths, weaknesses, and opportunities.
Develop a compelling brand narrative: We craft a compelling brand story that resonates with your target audience and differentiates you from the competition.
Create integrated marketing campaigns: We develop and execute integrated marketing campaigns that deliver a consistent and impactful brand experience across all channels.

Technology-Enabled Transformation

In today's digital age, technology is an integral part of every successful marketing strategy. We help you leverage technology to reach your target audience and drive business growth.

Data-Driven Marketing

Leveraging data analytics and AI/ML to gain deep insights into customer behaviour and personalize the customer experience.

Automated Marketing

Automating marketing tasks, such as email campaigns and social media posting, to increase efficiency and improve ROI.

Programmatic Advertising

Utilizing programmatic advertising platforms to reach the right audience at the right time with the right message.

AI-Powered Content

Utilizing AI-powered tools to assist in content creation, from generating copy to optimizing images and keywords.

Pathway to Brand Growth

Our technology-enabled approach ensures a robust, data-driven pathway to achieving your strategic goals and unlocking transformative results.

Nova Scotia Community College Case Study

24x

Return on Investment

+17%

Increase in Student NPS

400+

Annual Hours of Student Support Added

Enrollment Growth

In Key Programs

The Challenge

NSCC faced challenges attracting and retaining students in a competitive landscape. The college needed to enhance recruitment, optimize programs to meet evolving market demands, and provide a compelling student experience to position itself as a leader in high-quality education.

The Impact

PMG developed and implemented a comprehensive strategy that involved targeted recruitment campaigns, program optimization based on market research, and enhanced student support services. This holistic approach revitalized the college's market position.

Increased student enrollment across key programs and boosted student NPS rates by 17%.
Enhanced program offerings to align with evolving industry demands, ensuring graduates are workforce-ready.
Strengthened student support services, including academic advising and career counseling, adding over 400 hours of support annually on the same budget.

Crafting Compelling Brands

Our team of seasoned marketing and branding experts isn't confined to a single sector; we've assembled a diverse group of experts with a proven track record of success in creating and building iconic brands. This unique blend of experience allows us to think beyond traditional marketing channels.

Develop innovative marketing strategies by leveraging best practices from diverse industries to craft compelling brand stories and create impactful campaigns.
Deliver unparalleled brand value from the collective wisdom of leaders who have successfully built and maintained strong brands in competitive markets.

Ready to elevate your brand?

Let us help you develop and execute a winning marketing strategy that drives business growth and positions your brand for long-term success.